http://atavist.net/ This is the Atavist.net web site mentioned in the New York Times article of 11.02.12 in the business section. Atavist creates smaller eBooks with less pages that can be more quickly and easily read. Whether that dumbs down readers using eReader tablets and smart phones to read digital books remains to be seen. The trend, if it continues, might encourage more impulse buying of the smaller, shorter and cheaper digital eBooks.